William Hill Casino sponsors the England football team and the FA Cup

William Hill CasinoWilliam Hill, which is listed on the London Stock Exchange and is a leading European and UK sports betting and gaming company, has signed a two and a half year sponsorship deal with the Football Association (FA). This deal means that William Hill will become an Official Supporter to the England team and the FA Cup and also an Official Betting Partner of the FA Cup. The deal was signed to be in place before the third round of the FA Cup matches and it will be valid until the FA Cup and FIFA World Cup finish in 2014.
The FA Cup (official name The Football Association Challenge Cup) was founded by the Football Association in 1871. It is a football knockout competition, the oldest in the world and may involve all levels of football clubs in England and Wales from the largest to the smallest once they reach the standard of competing in several named football leagues.William Hill Casino already has sponsorships with the Scottish Football Association and in the areas of darts, horse racing and snooker. The CEO of William Hill, Ralph Topping has stated that “This deal with the FA will help us achieve our objectives of developing the prominence of our brand”. William Hill will acquire a range of sponsorship rights which include advertising and promotional opportunities along with exclusive rights to certain England team and FA Cup images to support their promotions.

Both William Hill and the FA will benefit greatly from this new sponsorship deal. William Hill will be able to promote its brand and the services and products that it offers its casino, online gaming, sports betting and other customers in Britain and globally through the link with such a high profile group as the Football Association. From the Football Association’s view point as stated by the FA Head of Sponsorship, Peter Daire, William Hill has “a strong track record in sports sponsorship and a considerable online and high street presence that will enable us to strengthen our communication platforms for England and the FA Cup”.

Williamhill.com which was launched in 1998 has over a million online clients and is one of the most successful UK online betting and gaming operators. It also offers online casino games, sports betting, poker and bingo. It offers a large market per football match and in 2012 aims to offer betting on 40, 000 matches which is good news in the light of its sponsorship of the FA and the England team.

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