The Société des Bains de Mer is Betclic Everest Group
It is important to remember that the Société des Bains de Mer (SBM) has invested in the Betclic Everest Group belonging to Stéphane Courbit who made a fortune by selling his shares in the Endemol company. The SBM owns 50% of the company and finds itself in an uncomfortable position in France as the group is suffering heavy losses since online gaming isn’t profitable in France due to heavy taxes and stiff competition. Betclic the group’s leading brand is surviving in Europe but other brands such as Everest Poker, Bet-At-Home and Expect are brands belonging to the group which are doing well. It must be said that it all depends on the European markets where the group has a strong presence.
Monaco’s casinos are famous internationally and have a flawless reputation which makes a lot of players dream in particular about the cars parked in front of the fashionable establishments in the principality.