A Reprieve for the William Hill Affiliation Business ?
The William Hill management is in Tel Aviv to try to find common ground with the company in charge of managing affiliation and all the sites bringing in business (William Hill Casino). The real back bone of the group, affiliation is vital for casino groups and in the event of a problem it could be that the transfer from the Israeli company and the one in Gibraltar could have quite an effect on the group’s turnover. It’s not yet clear whether the William Hill affiliation business will be managed by the Israeli or English team but one thing is sure, jobs are in danger and the negotiations will be tough.
The joint venture between Playtech, the online games designer and the William Hill Online group caused the Playtech shares to drop dramatically on the stock exchange and the relationship between these two leading figures in online gaming has never been great. It could be that this decision may just widen the gap between the Israeli Playtech and the English William Hill.