A British Member of Parliament has asked in Parliament that Ofcom ( Office of Communications: British regulatory body for television, radio, internet and telecommunications) review online gaming advertising. The request was made so that consumers, children and vulnerable people could be protected from aggressive forms of advertising for online gambling in these times of economic crisis. The fear is that certain vulnerable groups will fall even deeper into debt if influenced by gambling advertisements and there is also the fear that addiction to gambling could increase.
At the moment the UK is the only country that permits non-UK based gaming operators to advertise without being subject to UK regulations for the protection of players. Some European countries including France, Italy, Greece and Spain are in the process of bringing in or have already brought in new regulations to cover online gaming which would also include player protection.