In the online gaming sector, name changes have also taken place such as with the casino affiliation group Casino Partners which became Euro Partners. In this way Euro Partners doesn’t just only have the image of casinos anymore and with its new name is concentrating more on a European dimension.
Moreover other businesses are also affected by the phenomenon of name changing. In fact since the Dominique Strauss Kahn affair which has become the “Sofitel affair” the Accor group’s image has been negatively affected and it was thought that the group was going to change name to distance itself from this affair which is likely to be linked to the group for many more years. The same goes for the new Lille Carlton affair which the courts have decided to investigate and the Carlton will probably be in the headlines for many weeks as more revelations are made.
With the Moneybookers’ name change the service is the same and online casino players will still be able to access this payment method to play the games of their choosing.