The law suit taken by 32 Red online casino against William Hill Online has at last reached a final outcome with William Hill being made to pay 32 Red Casino’s costs. 32 Red has been operating for many years and has the “32” as part of its trademarked name so when warnings to William Hill to stop using the “32” for its own online casino 32 Vegas were ignored the company decided that it had no alternative but to litigate and that was the beginning of this saga in 2009.
32 Red online casino is powered by Microgaming and William Hill’s 32 Vegas online casino was powered by Playtech since this company launched it in 2006. William Hill and Playtech were involved in a partnership which led to the setting up of William Hill Online in 2008 and 32 Vegas then belonged to William Hill. 32 Vegas online casino was operated by William Hill Online using its original name until the High Court declared that by using that name it breached 32 Red casino’s trademark. 32 Red began its court action against William Hill in 2009 claiming that by using its trademark “32”, William Hill Online was confusing its clients and causing it to lose income from its online casino. The online casino also claimed that its reputation which it had built up over many years was being affected by having a second online casino with its brand being used illegally.
In response to the initial court action William Hill Online did remove the title “32 Vegas” and re- named it “21 Nova”.At the beginning of 2011 the High court ruled in favour of 32 Red Casino with regard to the breach of its trademark rights and this year in April it awarded 32 Red damages of 150 000 pounds to cover the question of its brand. This left 32 Red casino facing high costs even though William Hill had already covered 800 000 pounds of these. Now in July 2013, the court has awarded 32 Red the sum of 1.1 million pounds against William Hill to cover its costs.